We have witnessed a significant improvement in the field of E-commerce for the past few decades. There seems to be no signs of setbacks with respect to sales when compared to brick and mortar. According to reports submitted by the National Retail Foundation, the online retail business in United States of America surged to twelve percentages from eight percentages in the year 2017. Therefore the estimated sales through e-commerce would range between four hundred and twenty seven dollars and four-hundred and forty three million dollars. On the other hand, the expected sales turnover for physical stores (brick and mortar) is about 2.8%. As a result, majority of the retailers are switching over to e-commerce business despite ups and downs in brick and mortal business. Now we shall discuss about some of the major benefits of selling products online.
Easy to set-up and operate E-commerce store
An E-commerce store is quite simple to set-up since it is just a matter of few clicks before launching your online business. Some of the popular E-commerce marketplaces such as Amazon, E-Bay and Shopify include default templates in order develop your store. Out of which e-commerce portals like Amazon and E-Bay request you to register an account before you step into selling. All you need is a computer and internet connection. You can create an account from nook and corner of the world.
There are plenty of e-commerce platforms which are completely free to register. Drop-shipping options are also available where you can obtain stocks without investing a hefty amount. If you would prefer to promote your online business, leverage some of the least-expensive techniques like Google Ad Words, social media site and organic search. In addition, you can cut down the payroll upfront expenses if you are operating the business by yourself.
Majority of the prospective customers perform an online research right before purchasing a product. You need to be listed among the top ten in the Google search results. It helps in enhancing your online presence and improves brand awareness.
Reaching the target audience
One of the major drawbacks with respect to brick and mortar is that it is limited to certain locations. The prospects might need to travel longer distances to visit the store. On the other hand, e-commerce sites reach a large group of target audience.
The potential sellers will be able to furnish sufficient details related to their products and services. They offer relevant information regarding price comparison charts and costs. If necessary, posting blogs and video clips containing product description will be effective to enhance the sales.
No scheduled timings involved
E-commerce websites can be accessed during any time of the day. There are no restrictions imposed on the prospective customers to view the website. Upselling is one of the top sales strategies adopted by sellers in increasing their online sales. An upselling involves persuading the customers to purchase additional goods