Are you currently selling on Shopee?
Have you been thinking about how to increase your store’s traffic and sales?
For most Shopee sellers, once you have used all the tools on the platform, then it is time to use other platforms to being traffic to your Shopee store.
In this case, we want to use high-traffic platforms like social media platforms.
Here is the thing, if you are but do not use social media for your Shopee store, you are missing out on higher traffic and orders.
Almost 90% of Malaysians are on social media as of 2021, as shown by a study from Statista.
And a different study found that
- 72% maintain their social lives online
- 75% keep up with events and daily news through the internet
- About 96% of Malaysians access the internet via mobile phones
What Does This Mean For Shopee Sellers?
If you are selling on Shopee and are looking to build a strong brand, you will only find success if you have an online presence.
Without an online presence, it will be difficult for customers to
- find you
- learn about you
- and do business with you
Want to learn more about how you can improve your Shopee store through the advantages of social media?
Then read on, as we discuss…
8 Benefits of Social Media for Shopee Stores
- Get People Mentioning Your Brand
- Learn Who Your Customers Are
- Create Brand Awareness & Recognition
- Increase Traffic To Your Shopee Store
- Share Updates & Company News To Your Customers
- A Platform To Tell Your Brand Story
- Create Customer Loyalty
- Increase Customer Service
1. Get People Mentioning Your Brand
With a powerful social media marketing strategy, you will get people talking about your business, products, and services.
This can be done when you engage with your customers by replying to their comments or messages on social media.
If you can make them feel that they are talking to not a robot but a person, you will give them a better experience and perspective of your company because you made them feel listened to.
And another thing you can do is to start sharing content that can start a natural conversation.
Some ideas you could try are:
- Ask for feedback about your products
- Tag and give shout-outs to other businesses you collaborate with
- Get your customers involved by asking them their thoughts and opinions about their issues related to your product
2. Learn Who Your Customers Are
Almost all social media platforms gather data on your customers that you can view on their back end.
This is called customer research.
In the insights, you want to look at the metrics like
- post engagement
With this data, you will know which types of posts are performing and engaging your customers more!
3. Builds Brand Awareness and Recognition
Gaining brand awareness and brand recognition is one of the biggest goals of any business.
Building a strong brand is a long-term priority because customers buy more from brands that they know and trust.
Strong brands create brand loyalty, which gets your customers to continue to buy from you.
And something social media can help with effective brand building.
Social media moves fast and will get your brand in front of people faster and easier when compared to traditional media.
Even when your customers are not thinking about your brand or products, they will see your brand.
This is why it is important to pay attention to what your audience will see when interacting with your brand, like your profile and cover images.
And remember that your logo should not distract or overwhelm our customers.
We do want your customers to recognise your brand, but we still want them to understand what the product is after all.
So make your brand is well-presented and easy to view!
4. Increase Traffic To Your Shopee Store
Social media marketing can help to send customers directly to your Shopee store.
You might want to use search engine traffic (which you should), but remember that you want to have as many sources of traffic as well.
So it’s a great idea to help increase your Shopee store traffic by using traffic from social media too!
When trying to get traffic from social media sites, you will need to consider:
- What to post
- How often to post
You don’t want to annoy your customers and push them away by being spammy.
To post consistently, be sure to set up a content calendar so that you can easily plan your posts!
Use link shorteners like bit.ly if you want to post about your products from your online stores
This is because some store links are ugly and too long.
These shortened links are more attractive for your customers to click and look great in your text!
5. Share Updates & Company News To Your Customers
You can easily keep your customers updated with anything going on in your business through social media.
You can leverage social media to let your customers know the details of any big announcements, like product launches or upcoming events, before the big day!
Not sure what to announce? Here are some ideas to help:
- New updates
- New products
- New services
- New projects
- New places to find you
New, new, and new!
New things get people excited!
6. A Platform To Tell Your Brand Story
Social media is a great way to share the mission and vision of your company!
Big brands have mastered effectively telling their brand story to improve their brand image, like Apple and Nike.
So to see how your customers resonate with your stories, publish and test stories about your brand and see their reactions.
What you share could be long, or it could be short, but it must be exciting in some way.
Remember, you are looking to share a good story.
7. Create Customer Loyalty
90% of people buy from brands they follow on social media.
Did you know that?
You will have an easy path to building brand loyalty if your customers follow and interact with your brand often!
What creates this loyalty?
A customer is more likely to think of you than a competitor if they know and follow you.
And you will see increased traffic and even sales over time because of their loyalty!
So keep your customers happy and engaged with ideas like:
- Have giveaways of your products or brand merch
- Asking your customers questions that can start a dialog
- Special offer promo codes that can only be found on your social media
8. Increase Customer Service
Your customers expect you to answer their questions through social media.
You should have a social media presence where your customers can reach out to you if you are looking to improve your customer service and build long-term relationships with your customers.
You are able to provide instant feedback and interactions with your customers through social media.
71% of your customers are more likely to recommend your brand to people they know when you are able to provide a positive experience.
So a great way to improve your business is to use social media as a part of your customer service strategy!
Start Building Your Social Media Presence Today
If you’re looking to build a long-term online brand and business, then you should be on social media now!
With the benefits listed, almost all e-commerce businesses will be able to leverage social media to grow their business.
Don’t miss out and start building your social media presence today!
Not Enough Time?
If you want to start building a social presence but are unable to commit due to time, then we might be able to help you.
Save your time on building your social media presence when you outsource it to us with our social media management service!
Not sure how this works?
Then contact us today and schedule a free consultation to help you grow your business!