E-commerce, Lazada, Shopee

Malaysia has grown and is continuing to grow in eCommerce.

It was reported that in our 2020 budget that the government aims to continue to support the country’s digitization efforts.

As such, we should expect to see even more successful eCommerce businesses and more online marketplaces to sell in.

With more and more online businesses popping up, it will get confusing on choosing which marketplaces you should be selling on.

To help with your choice, we have compiled a list of the top 13 marketplaces to sell in Malaysia right now!

Below are the top marketplaces to sell in according to data we retrieved from SimilarWeb

  1. Shopee
  2. Lazada
  3. Mudah
  4. Lelong
  6. GO SHOP
  7. eBay Malaysia
  8. PG Mall
  9. Hermo
  10. Qoo10 Malaysia
  11. FashionValet
  12. ezbuy Malaysia
  13. PrestoMall

For our list, we used the following metrics to see how each marketplace was performing and included other metrics that could be useful to you.

  • Engagement by Visits
  • Average Visit Duration
  • Bounce Rate
  • Is There An App


Top Marketplace in Malaysia - Shopee Statistics 2020

Engagement by visits: 27.82M

Average visit duration: 00:10:33

Bounce Rate: 29.85%

Is There An App: Yes

Shopee launched in the year 2015 and has become the most popular marketplace in Malaysia.

As a leading marketplace platform within Southeast Asia, it is present in not only Malaysia, but Singapore, Indonesia, Thailand, the Philippines, Vietnam, and Taiwan.

Through Shopee’s website and mobile app, customers are able to find a wide range of products from ticket & voucher to fashion, automotive, sports & outdoor and more.

Shopee’s app enables the customer to search for products by category, brand, and location, provide rating and reviews of products as well as order tracking.

Shopee does not apply any commission charges to online retailers where all of the retailers are able to list their products for free.

Shipping for products will be charged to customers. However, Shopee provides free shipping vouchers based on its terms and condition. Check it out here!


Top Marketplace in Malaysia - Lazada Statistics 2020

Engagement by visits: 12.44M

Average visit duration: 00:07:31

Bounce Rate: 34.54%

Is There An App: Yes

Lazada is an online department store and marketplace for retailers to sell their own products that launched in 2012 with a presence in Malaysia, Indonesia, Singapore, Thailand, the Philippines, and Vietnam.

Lazada began to be the regional flagship of the Alibaba Group and side with Alibaba’s best-in-class technology infrastructure in 2016.

Through Lazada’s website and mobile app, customers are able to find products by categories such as health & beauty, home & lifestyle fashion, sports, automotive & motorcycles and more.

To be a retailer in Lazada, it charges a commission on each sale the retailers make. The commission is only deducted when an order has been delivered and the client has paid.

Customers who shop in Lazada are offered three different types of delivery options: Express, Standard and Economy.

These options are available when customers make their purchase through Lazada website and mobile app.

Top Marketplace in Malaysia - Statistics 2020

Engagement by visits: 9.77M

Average visit duration: 00:08:37

Bounce Rate: 28.93%

Is There An App: Yes is part of Carousell, launched in August 2012 which embarked in Singapore. is a recognized online listing platform in Malaysia that offers job & services, travel, vehicle, property, electronic and more.

Retailers sell their products in for free. However, Mudah enables retailers to get their product and service on the top to ensure the potential customers see their product through premium subscription offered.

A delivery fee will be charged to customers based on the number of items ordered, the distance of shipping address and the weight and dimensions of the package.

Some retailers may provide free shipping when customers hit the minimum order they have set.

Top Marketplace in Malaysia - Statistics 2020

Engagement by visits: 1.35M

Average visit duration: 00:02:26

Bounce Rate: 62.87%

Is There An App: Yes is an online marketplace for both Consumer-to-Consumer and Business-to-Consumer transactions. was founded as an auction website in 1998 which expanded to become a general marketplace and operated by the Malaysian company Interbase Resources Sdn Bhd.

More than 10,000 retailers with a variety of products and services are exposed to this complete and affordable online marketplace. has more than 1.3 million products across categories, including electronic, e-voucher, beauty and personal care products, fashion and accessories or even frozen food.

The setup fee charged for retailers in Lelong is free. However, offers packages that come with ready traffic to the retailers.

Delivery will be charged to customers based on the number of items ordered, the distance of shipping and the weight and dimensions of the package. Yet, some sellers may offer free shipping by setting a minimum order.


Top Marketplace in Malaysia - ZALORA Statistics 2020

Engagement by visits: 1.28M

Average visit duration: 00:07:03

Bounce Rate: 37.04%

Is There An App? Yes

ZALORA is Asia’s leading online fashion destination. It was founded in early 2012 and is present in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.

It is a fast-growing eCommerce site that is a fashion focused in Southeast Asia.

Customers are able to visit ZALORA official website and mobile app to find an extensive collection of over 500 top international and local brands and designers, customers can shop from thousands of products across men’s and women’s fashion apparel, shoes, accessories, and beauty categories online.

ZALORA offers a thirty-day free returns policy, speedy deliveries within 1-3 working days including cash-on-delivery.

Well at ZALORA, customers can enjoy free shipping if customers meet the minimum of the basket size of RM99 for both East and West Malaysia.

Not everything is free like selling on the ZALORA marketplace. Products sold on ZALORA marketplace draw different commissions based on the product type which ranges from 10% to 30% per item where these fees may change anytime according to ZALORA’s policies.


Top Marketplace in Malaysia - GO SHOP Statistics 2020

Engagement by visits: 1.27M

Average visit duration: 00:03:44

Bounce Rate: 48.43%

Is There An App? Yes

GO SHOP is a hassle-free online marketplace which has become an exciting way to shop.

Through the 24 hours home shopping TV channels, GO SHOP enables the audience to get information over its products such as electronic, home, kitchen, fitness, fashion and other products.

What customers have to do is only to stay tuned in to Astro Channel 118,120 and 303. Other than TV channels, GO SHOP also offers shopping experience through phone lines, website and mobile app.

GO SHOP will earn an affiliate commission for any sales made to customers who have clicked on those links.

The standard commission rate is currently 5%. GO SHOP provides a free charge of delivery to areas within Peninsular Malaysia and imposes a delivery charge of RM20 per product for deliveries to areas within East Malaysia. However, there will be a surcharge for bulky purchases (subject to applicable terms and conditions).


Top Marketplace in Malaysia - eBay Statistics 2020

Engagement by visits: 724K

Average visit duration: 00:05:39

Bounce Rate: 37.84%

Is There An App? Yes

Back in September 1995, eBay was founded by Pierre Omidyar’s San Jose. eBay was originally created for consumer-to-consumer sales.

Since then, eBay Malaysia has grown into business-to-consumer goods and special deals, eBay Malaysia showcases all product categories from antiques to arts, baby equipment, coins, computer/tablet, networking, home & garden, jewelry & watches, musical instruments, real estates and more.

Customers now can easily shop through its official website and app.

eBay applies different basic fees for different categories for the retailers. For customers who make their purchase on eBay, the delivery rates will be charged based on volumetric weight and location.

Cheaper shipping rates to shop and ship to Malaysia are also offered by eBay.

PG Mall

Top Marketplace in Malaysia - PG Mall Statistics 2020

Engagement by visits: 715.57K

Average visit duration: 00:02:24

Bounce Rate: 59.86%

Is There An App? Yes

PG Mall is yet another successful milestone by Public Gold Marketing Sdn Bhd, the leading pioneer in ASEAN’s precious metal industry. Registered in Singapore (the Financial Hub of Asia).

PG Mall has over hundreds of wide-cross categories of products from fashion & accessories to electronics, mobiles & tablets, home appliances, home & living, health & beauty, kids & baby and groceries among others.

PG Mall becomes a One-Stop destination to the World to shop for Malaysia’s quality local made handicraft and products.

PG Mall has been offering a great online marketplace for each retailer to expand its business.

It maximizes every marketing campaign meticulously to ensure the fast building of the brand and hand-in-hand guiding of the small and medium scaled retailers to grow and develop their business with PG Mall continuous educational support.

Retailers may enjoy free registration fees, low transaction fees, free online and offline marketing campaigns, free marketing subsidy on products and keen support from 18 branches nationwide in Malaysia, Singapore, and Indonesia.

Delivery fee will be charged to customers based on the number of items ordered, distance of shipping address and the weight and dimensions of the package. Yet, some sellers may offer free shipping by setting a minimum order.


Top Marketplace in Malaysia - Hermo Statistics 2020

Engagement by visits: 358.63K

Average visit duration: 00:05:38

Bounce Rate: 36.62%

Is There An App? Yes

Hermo is one of the online marketplace platforms in Malaysia that enables brands to sell directly at its website or app since 2012.

Hermo MY is a Malaysian company operating from Johor Bahru that deals with body care products.

Henceforth, it is featuring the top brands offering amazing products in Skin Care, Make-up, Bath & Body, Hair, Health & Wellness, and other products streamlining the same industry.

Delivery will be charged to customers based on the products’ and buyers’ locations. Customers may enjoy free shipping if they hit the minimum purchase amount.


Top Marketplace in Malaysia - Qoo10 Statistics 2020

Engagement by visits: 301.99K

Average visit duration: 00:01:29

Bounce Rate: 51.43%

Is There An App: Yes

Qoo10 has a powerful online marketplace platform facilitating its buyers to enjoy a highly secure and convenient shopping experience via website and mobile app.

The company currently operates 7 localized online marketplaces across Singapore, Indonesia, Malaysia, mainland China, and Hong Kong.

Qoo10 has successfully built partnerships with various companies involving advertising, promotion, event, payment, and shipping services.

Qoo10 provides a wide range of products including digital & mobile, women’s fashion, beauty & diet, food & baby and more. Retailers are empowered to manage the entire sales process online in one central location.

The Qoo10 Sales Manager (QSM) program lets retailers list products, monitor inventory levels and manage customer communication.

The service fee rate charged to retailers is calculated based on the seller account grade and the basic item price.


Top Marketplace in Malaysia - FashionValet Statistics 2020

Engagement by visits: 257.78K

Average visit duration: 00:05:34

Bounce Rate: 39.85%

Is There An App: Yes

FashionValet is the leading online marketplace for Asian brands that offer trendy clothing, shoes, and accessories in Southeast Asia, aiming to bring the latest fashion trends to your doorstep.  It was founded in 2010 by Vivy Yusof, Malaysia’s popular blogger and her husband Fadzarudin Anuar.

FashionValet offers a wide collection of ready-to-wear apparel for women, men and kids, from modest and contemporary attire to lingerie, accessories, shoes and swimwear that are available at store, website and mobile app.

With its presence in Malaysia and Singapore, FashionValet proudly carries home-grown brands and designers from across Southeast Asia, serving as a key platform for up-and-coming designers from these countries.

Customers who make an online purchase, the delivery fee will be charged to customers based on the buyers’ location. Customers may enjoy free shipping if they hit the minimum purchase amount.


Top Marketplace in Malaysia - ezbuy Statistics 2020

Engagement by visits: 221.41K

Average visit duration: 00:04:35

Bounce Rate: 46.96%

Is There An App: Yes

ezbuy was founded in 2010. It has more than 3 million customers from Singapore, Malaysia, Indonesia, and Thailand.

Ezbuy has also brought millions of quality products from China, USA, Taiwan, Korea and Local for its customers that are available on websites and mobile apps.

Retailers can easily register to sell on ezbuy through the selling center. ezbuy has its 6 wholly-owned warehouses. It charges low platform service to the retailers and low delivery fees to the customers.

Delivery fee will be charged to customers based on the number of items ordered, distance of shipping and the weight and dimensions of the package. Yet, some sellers may offer free shipping by setting a minimum order.

ezbuy offers repacking service which may provide an average of up to 30% reduction on the chargeable weight, allowing our customers to save on their international shipping fee significantly.


Top Marketplace in Malaysia - PrestoMall Statistics 2020

Engagement by visits: 175.01K

Average visit duration: 00:02:46

Bounce Rate: 52.57%

Is There An App: Yes

PrestoMall which previously known as 11street Malaysia is one of the largest homegrown online marketplace. PrestoMall is operated by Presto Mall Sdn. Bhd.

It offers a wide range of products at its website and a mobile app such as fashion, health & beauty, e-voucher & travel, grocery, sports & automotive and more.

Joining as a Seller on the Website is free. However, there are agreements and policies required to be a retailer in PrestoMall.

The Company charges various fees for various services as stipulated in the Fees Schedule listed in the Seller Zone area of the Website.

Shipping Fee is determined by sellers based on the total weight of their products and customers’ location. Customers may enjoy free shipping as an additional benefit provided by sellers if customers meet the minimum purchase.


This is our list of the top 13 marketplaces in Malaysia.

If you’re selling on one of them and are thinking to expand to a new platform, why not take a look at the 3 pros and cons of selling on multiple marketplaces?

If you haven’t started selling yet, but are interested to, then have a consultation with us!

We make sure you will be fully equipped with the knowledge that you need before selling on different marketplaces.


July 2024


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