Online shopping has transformed how Malaysians buy everything from fashion and electronics to groceries and home essentials. With just a few clicks, consumers can compare prices, browse thousands of products, and have items delivered straight to their doorstep.
The shift toward e-commerce has been fueled by convenience, competitive pricing, and a growing digital-savvy population. According to a 2023 report by the Malaysian Communications and Multimedia Commission (MCMC), over 80% of Malaysians have shopped online at least once. But with so many platforms available, which ones truly stand out?
Below are the top marketplaces to sell in according to data we retrieved from SimilarWeb.
Engagement by visits: 161.8M
Average visit duration: 00:10:33
Bounce Rate: 29.85%
Is There An App: Yes
Shopee launched in the year 2015 and has become the most popular marketplace in Malaysia.
As a leading marketplace platform within Southeast Asia, it is present in not only Malaysia, but Singapore, Indonesia, Thailand, the Philippines, Vietnam, and Taiwan.
Through Shopee’s website and mobile app, customers are able to find a wide range of products from ticket & voucher to fashion, automotive, sports & outdoor and more.
Shopee’s app enables the customer to search for products by category, brand, and location, provide rating and reviews of products as well as order tracking.
Shopee does not apply any commission charges to online retailers where all of the retailers are able to list their products for free.
Shipping for products will be charged to customers. However, Shopee provides free shipping vouchers based on its terms and condition. Check it out here!
Engagement by visits: 34.36M
Average visit duration: 00:07:31
Bounce Rate: 34.54%
Is There An App: Yes
Lazada is an online department store and marketplace for retailers to sell their own products that launched in 2012 with a presence in Malaysia, Indonesia, Singapore, Thailand, the Philippines, and Vietnam.
Lazada began to be the regional flagship of the Alibaba Group and side with Alibaba’s best-in-class technology infrastructure in 2016.
Through Lazada’s website and mobile app, customers are able to find products by categories such as health & beauty, home & lifestyle fashion, sports, automotive & motorcycles and more.
To be a retailer in Lazada, it charges a commission on each sale the retailers make. The commission is only deducted when an order has been delivered and the client has paid.
Customers who shop in Lazada are offered three different types of delivery options: Express, Standard and Economy.
These options are available when customers make their purchase through Lazada website and mobile app.
Engagement by visits: 18.87M
Average visit duration: 00:08:37
Bounce Rate: 28.93%
Is There An App: Yes
Mudah.my is part of Carousell, launched in August 2012 which embarked in Singapore. Mudah.my is a recognized online listing platform in Malaysia that offers job & services, travel, vehicle, property, electronic and more.
Retailers sell their products in Mudah.my for free. However, Mudah enables retailers to get their product and service on the top to ensure the potential customers see their product through premium subscription offered.
A delivery fee will be charged to customers based on the number of items ordered, the distance of shipping address and the weight and dimensions of the package. Some retailers may provide free shipping when customers hit the minimum order they have set.
Engagement by visits: 78K
Average visit duration: 00:02:26
Bounce Rate: 62.87%
Is There An App: Yes
Lelong.my is an online marketplace for both Consumer-to-Consumer and Business-to-Consumer transactions.
Lelong.my was founded as an auction website in 1998 which expanded to become a general marketplace and operated by the Malaysian company Interbase Resources Sdn Bhd.
More than 10,000 retailers with a variety of products and services are exposed to this complete and affordable online marketplace.
Lelong.my has more than 1.3 million products across categories, including electronic, e-voucher, beauty and personal care products, fashion and accessories or even frozen food.
The setup fee charged for retailers in Lelong is free. However, Lelong.my offers packages that come with ready traffic to the retailers.
Delivery will be charged to customers based on the number of items ordered, the distance of shipping and the weight and dimensions of the package. Yet, some sellers may offer free shipping by setting a minimum order.
Engagement by visits: 1.905M
Average visit duration: 00:07:03
Bounce Rate: 37.04%
Is There An App? Yes
ZALORA is Asia’s leading online fashion destination. It was founded in early 2012 and is present in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.
It is a fast-growing eCommerce site that is a fashion focused in Southeast Asia.
Customers are able to visit ZALORA official website and mobile app to find an extensive collection of over 500 top international and local brands and designers, customers can shop from thousands of products across men’s and women’s fashion apparel, shoes, accessories, and beauty categories online.
ZALORA offers a thirty-day free returns policy, speedy deliveries within 1-3 working days including cash-on-delivery.
Well at ZALORA, customers can enjoy free shipping if customers meet the minimum of the basket size of RM99 for both East and West Malaysia.
Not everything is free like selling on the ZALORA marketplace. Products sold on ZALORA marketplace draw different commissions based on the product type which ranges from 10% to 30% per item where these fees may change anytime according to ZALORA’s policies.
Engagement by visits: 4.850M
Average visit duration: 00:05:39
Bounce Rate: 37.84%
Is There An App? Yes
Back in September 1995, eBay was founded by Pierre Omidyar’s San Jose. eBay was originally created for consumer-to-consumer sales.
Since then, eBay Malaysia has grown into business-to-consumer goods and special deals, eBay Malaysia showcases all product categories from antiques to arts, baby equipment, coins, computer/tablet, networking, home & garden, jewelry & watches, musical instruments, real estates and more.
Customers now can easily shop through its official website and app.
eBay applies different basic fees for different categories for the retailers. For customers who make their purchase on eBay, the delivery rates will be charged based on volumetric weight and location.
Cheaper shipping rates to shop and ship to Malaysia are also offered by eBay.
Engagement by visits: 1.1442M
Average visit duration: 00:02:24
Bounce Rate: 59.86%
Is There An App? Yes
PG Mall is yet another successful milestone by Public Gold Marketing Sdn Bhd, the leading pioneer in ASEAN’s precious metal industry. Registered in Singapore (the Financial Hub of Asia).
PG Mall has over hundreds of wide-cross categories of products from fashion & accessories to electronics, mobiles & tablets, home appliances, home & living, health & beauty, kids & baby and groceries among others.
PG Mall becomes a One-Stop destination to the World to shop for Malaysia’s quality local made handicraft and products.
PG Mall has been offering a great online marketplace for each retailer to expand its business.
It maximizes every marketing campaign meticulously to ensure the fast building of the brand and hand-in-hand guiding of the small and medium scaled retailers to grow and develop their business with PG Mall continuous educational support.
Retailers may enjoy free registration fees, low transaction fees, free online and offline marketing campaigns, free marketing subsidy on products and keen support from 18 branches nationwide in Malaysia, Singapore, and Indonesia.
Delivery fee will be charged to customers based on the number of items ordered, distance of shipping address and the weight and dimensions of the package. Yet, some sellers may offer free shipping by setting a minimum order.
Engagement by visits: 7.024B
Average visit duration: 00:04:03
Bounce Rate: 43.55%
Is There An App? Yes
TikTok Shop was first launched in select markets in 2021 as a way to integrate e-commerce directly into the platform, allowing users to discover and purchase products without leaving the app. It quickly gained traction, especially in Southeast Asia and the UK, where live shopping and influencer-driven sales became popular.
Unlike traditional online marketplaces, TikTok Shop allows sellers to showcase their products through short videos and live streams, making the shopping experience more interactive. Customers can see products in action, read real-time comments, and even ask questions before making a purchase. This level of engagement builds trust and encourages impulse buying, which is a key factor in its success.
Another major advantage of TikTok Shop is its ability to leverage the platform’s algorithm. TikTok’s powerful recommendation system ensures that products reach the right audience, even if a seller is new or doesn’t have a large following. Viral trends play a huge role in driving sales, as users often discover products through influencers, challenges, or trending hashtags. This organic exposure can significantly boost visibility and sales without requiring expensive advertising.
TikTok Shop also makes transactions easy and seamless. Customers can purchase products directly within the app without needing to leave the platform, which reduces friction in the buying process.
For sellers, TikTok provides integrated tools for managing inventory, processing payments, and handling shipping, making it a convenient all-in-one solution. This streamlined approach benefits both buyers and businesses by ensuring a smooth shopping experience.
Not all e-commerce platforms are created equal. Some specialize in fashion, while others focus on electronics or second-hand goods. To determine the top marketplaces, we looked at key factors such as:
- Popularity & user base – How many people shop on the platform?
- Product variety – Are there multiple categories available?
- Delivery & logistics – How fast and reliable is the shipping?
- Payment security – What payment methods are accepted?
- Customer service – How easy is it to return items or get refunds?
If you’re selling on one of them and are thinking to expand to a new platform, why not take a look at the 3 pros and cons of selling on multiple marketplaces?
If you haven’t started selling yet, but are interested to, then have a consultation with us!
We make sure you will be fully equipped with the knowledge that you need before selling on different marketplaces.
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